Well, I don't think it would be news to anyone that we could possibly have the ugliest online camping store this side of Sydney! The good news, however, is that this will soon be fixed. We've been working on a new design that is brighter, fresher and easier on the eye. A focus for us has been to create a better layout for product photos. A problem with shopping online is that you can't reach into the computer and actually touch the thing you want to buy. I like to touch things and really examine the quality before I buy so online shopping is a little frustrating in that way. So we have been working to create a design that really lets you see more angles and views of the tents, gazebos, sleeping bags, thermals (brrrrr!), cooking gear and more. We hope you like the new design!